Final Project:The Business of Food

Final Project Presentations (300 pts)
Due: Finals Week, June 15-19 (exact finals date TBA)

Prompt and Guidelines:

In groups of three, you will put together and make a 15-20-minute presentation to the class, using visual aids. Notice the plural in there; aids. The most basic visual aid will that you are required to use is a PowerPoint presentation. You must also put together a brief proposal (2-3 pages) with cited research, a poster and a sample menu. You must also hand in a Bibliography (Work Cited page) of researched data used in all documents.

Specifically, you are a group of burgeoning restaurateurs / restaurant owners. You have an idea for a restaurant, you’ve done your research on both the food and the business side, and you need a financial backer. You set up a meeting with a wealthy businessman and his group of lawyers and accountants. You must impress him with both a thorough consideration and outline of the economic aspects, as well as showing him your vision of what the restaurant will look like.

Immediately start research on restaurants and what kind of material goods (from building space to stoves to forks) will be needed and how much things cost (budget!). Those who choose option 2 should to immediately start looking up modern architectural terms, designs, etc. Both groups will benefit from understanding some of the basic/known figures and terms in either the culinary (cooking) or architectural worlds.


Expected Material:

1) Restaurant Concept business proposal

• With restaurant design/concept and other logistical considerations outlined
  
• Discuss menu items and approach towards customers
  
• Explanation/ rationale for concept (why your place will make money)
  
• Researched, thought out points (cited studies)
  
• Address budget concerns; show were money is going!
  

2) PowerPoint with visuals, and main points of proposal highlighted and visualized

• Use of graphics
  
• Use of bulleted points
  
• Clear, readable slides
  
• Prepared team speech to go along with slides
  

3) A poster/advertisement for restaurant that includes graphics, color and appropriate formatting and content choices

• Colors and fonts that fit concept
  
• Important logistical information, appropriate placed 
  
• A memorable slogan and/or content that fits concept
  

4) A sample menu for restaurant

• Content – example food dishes
  
• Design aspects
  

5) Bibliography (Work Cited Page) of research for project

6) One extra technical document – your choice…something group feels is needed for with presentation

7) Other visual/ audio aids: poster-board with restaurant sign; appropriate music (to enhance vision); a company website (this would be impressive and time-consuming, and those with skills and knowledge are encouraged to go with your guts!)

Design Principles: outlined refreshment

Here are some key considerations for document design, outlined, that we will continue to emphasize with all documents (page 257):

1) To help readers understand the structure and hierarchy of information.

2) To help readers understand information.

3) To help readers remember the information.


Below is an outline of design principles. Along with the reiteration of our textbook, I have connected the three goals above to those design principles below. Your job is to take apply these goals and principles into the design of your documents.


Understanding Design Principles


Proximity - providing enough space between headers and text, between sections and sections. The human eye and mind need text broken up into related ideas, so you will want to make sure you give proper spacing between each of your three main parts of BTS 1.

- Consider the distance between each section, even when use use section headings.

- Consider the distance between a section heading and the text within that section.

- Related material should always be closer together, but still readable.


Alignment - use indention, columns, etc. to help also clarify #1, showing the different levels of importance of information. Section headings, headings, graphics, and the text itself; how do you structure so that the reader can understand?


Repetition - Your purpose is much clearer in your documents if there is some repetition in the specific content within each section. For example, instead of inventing and using different examples to clarify each part you look at one example in different ways in each section (as you were to do with BTS 1's example ethical dilemma!).


Contrast - bold, italics, COLOR, because using an appropriate amount of COLOR can really help your readers remember specific content.