Your task:
After sending the first memo recommending a business venture (BTS 2), your CEO asks to see a follow-up memo from you explaining how our company will integrate the product into its business. His/Her schedule is pretty busy so you need to be clear and concise, using graphics to help out. He/She wants to know a few basics on the suggested use of the other company’s product, including discussion of economic factors. The boss really wants to see some economic studies done within the area
The basic questions that he’d like addressed in your proposal are (p. 413):
1) What personnel is necessary to go through with the projected integration? How many of the company’s own workers will need to be included in the integration? What kind of personnel? What is the role of the other company, the one whose product your company is going to use?
2) Whose facilities are going to be used – theirs or ours, or both, or someone else’s?
3) What kind of equipment is involved? Are we going to have to buy or subcontract new equipment?
All of these questions should be integrated in your proposal to the CEO. However, you will want to structure your proposal as follows (p. 414-419):
I. Introduction:
All of these questions should be integrated in your proposal to the CEO. However, you will want to structure your proposal as follows (p. 414-419):
I. Introduction:
a. Explain the product again and how and why using the product will benefit company (What is the opportunity?)
b. Explain the basic structure of the integration/use of the product (What is the scope of the project?)
c. Who would be in charge? This goes along with b., but should be emphasized.
d. Introduction of economic viability (mention a relevant economic study done that you will then explain in the third section of proposal (see below).
II. Proposed Program:
a. Go into more detail about each of the basic questions asked above.
b. Use at least one chart or graph that clarifies your company's projected economic expenses or profits. Here are some options for this graphic:
- Profit of your company, profit of their company’s product, predicted potential profit increase
- Cost of integration versus potential profit increase
- Budget for product integration, which would include projection of how much money is put in manpower, facilities and equipment over next five years. This projection should be a visual representation of the information within the proposal.
III. Economic Research Study
II. Proposed Program:
a. Go into more detail about each of the basic questions asked above.
b. Use at least one chart or graph that clarifies your company's projected economic expenses or profits. Here are some options for this graphic:
- Profit of your company, profit of their company’s product, predicted potential profit increase
- Cost of integration versus potential profit increase
- Budget for product integration, which would include projection of how much money is put in manpower, facilities and equipment over next five years. This projection should be a visual representation of the information within the proposal.
III. Economic Research Study
- Section dealing with a current economic market trend relevant to your project
- Use both writing and a graphic to support the recommendation for doing project.
IV. References or Experience:
- Choose one of these brief sections to end the proposal
o References: source material used for economic projections
o Experience: qualifications of those would will be in charge of overseeing the project
- Choose one of these brief sections to end the proposal
o References: source material used for economic projections
o Experience: qualifications of those would will be in charge of overseeing the project
Format Requirements: TWO (2) pages; 10-12 pt font size; Times New Roman font
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