This important question will drive your working on the economic proposal for BTS 3. In the economic proposal, you must outline both the direct economic considerations between two companies, but also outline the cultural-business impact through research and use of an economic research study.
For in-class practice, let's read the following blog post from The Wall Street Journal and then answer the following (10-20 minutes):
"IBM wants to buy out Sun Microsystems because it believes the consumer market makes it a good move. First, why does IBM believe this? Secondly, answer what some of the possible consumer factors IBM should research before going through with the deal."
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